Pretty non-threatening, right? Well, I'm halfway through, and for various reasons I may not get to see the rest for a while, so this is a placeholder. My main message is, DON'T BE FOOLED BY THE FLUFFINESS!!! That's what happened to me. The first couple of episodes looked very familiar from previous magical girl series, after all. Tight friendship group? Check? Cute supernatural animal to explain the rules of the game? Check. Heroine who lacks confidence compared to her friends? You know it. Focus on cool superhero costumes? We have it covered. I've seen Sakura and Usagi do their thing - this is familiar territory. Even the meta line that "You sound like something out of an anime," sounded kind of hackneyed. The one original aspect seemed to be that the series was set in a futuristic Japan that clearly runs on green energy - something that, so far at least, has nothing whatsoever to do with the plot and is never mentioned. That's kind of cool, in an understated way.
And then... Well, let's just say you're reading Winnie-the Pooh for the first time, and round about chapter six you suddenly get to this:
That's where I am right now.