According to an advertisement I just watched on television, 77% of women feel sexier when their underarms feel good. That is excellent news, considering the wide availability of deodorant. But I was puzzled to see the sexiness manifest itself on screen as an urge to engage one's partner in a vigorous pillow fight. It's not the first time I've seen young televisual couples engage in such allergenic hi-jinx, either.
Is this the pre-watershed metaphor for sex? Is it going to give rise to lewd expressions such as "I'd slap her round the head with a bolster any day of the week"? Or is this the way some people actually engage in foreplay? Prurient minds want to know.
Meanwhile, I wait in vain for a condom advert that uses the slogan: "Durex - the Name the Professionals Trust."